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Why we are still staying clear of Blackmores


Why we are still staying clear of Blackmores

Blackmores (ASX:BKL), which started the year as a ‘market darling’, trading at around $220 per share, is now trading closer to $110.  Not only that, it’s also one of the most heavily shorted stocks on the ASX200.  Is BKL’s fall justified, or has the market overreacted?

With strong growth assumptions baked into the price, and with earnings growth sputtering recently, the market response has been unforgiving.  Adding some colour to the discussion, short sellers appear to be betting in increasing numbers that there is more pain to come.  So much so that the cost to borrow BKL shares (a pre-requisite to short selling) has risen sharply.

We aren’t contemplating a short position in BKL, but note that to borrow BKL stock today from our prime broker (a prerequisite to short selling), we would have to pay a lending fee of 15% p.a.  That’s currently the highest rate of any stock in the ASX 200. It effectively means that a short seller would need the share price to fall at a rate of 15% p.a. just to break even.  This high rate presumably reflects an excess population of investors wanting to short BKL, compared with the population of BKL owners willing to lend their stock out for a fee.

So, the short sellers can see more pain to come; what about those on the long side?  When value investors see a share price fall by 50%, one of the first questions is often “has the market overreacted?”.  When looking for shares trading at deep discounts to intrinsic value, companies whose shares have been punished can be a logical place to look.

The challenge with BKL however, is that estimating intrinsic value is far from simple.  Even post the share price fall, BKL trades on an elevated multiple of current earnings, and so needs to generate some material growth for a good number of years to justify the current price, and forecasting future BKL earnings is fiendishly difficult. The Chinese market can be inscrutable at the best of times, and there is a lot going on in terms of market, competitive, supply chain and regulatory dynamics.

We need to have some confidence in our valuation work to make an investment case and, absent a confident read on value, we remain on the sidelines.  This one is (still) too hard to judge.

One thing I do know though, is this:  every short seller ultimately needs to buy the shares back. If I was confident in BKL’s long-term value and owned the shares, I would certainly look to lend them out to the short sellers.  With a 15% lending fee at stake, and the prospect of a short “squeeze” if things go well for BKL, I would be doing all I could to help the shorts get set.


Tim joined Montgomery in July 2012 and is a senior member of the investment team. Prior to this, Tim was an Executive Director in the corporate advisory division of Gresham Partners, where he worked for 17 years. Tim focuses on quant investing and market-neutral strategies.

This post was contributed by a representative of Montgomery Investment Management Pty Limited (AFSL No. 354564). The principal purpose of this post is to provide factual information and not provide financial product advice. Additionally, the information provided is not intended to provide any recommendation or opinion about any financial product. Any commentary and statements of opinion however may contain general advice only that is prepared without taking into account your personal objectives, financial circumstances or needs. Because of this, before acting on any of the information provided, you should always consider its appropriateness in light of your personal objectives, financial circumstances and needs and should consider seeking independent advice from a financial advisor if necessary before making any decisions. This post specifically excludes personal advice.

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  1. Hey Tim and team, thank you for this article. I just read a review article by a competing investing news service and I am so grateful that you stick to examining the company from principles of value investing rather than overshadowing your writings with your own personal confirmation biases on the industry and its products. Really, from a novice value investor, THANK YOU.
    I am curious, this article was written in 2016 and I’m having a look at Blackmores now. Given their recent-ish expansion into the Chinese market and that there are regulations soon to be changing which means that their products can be sold in pharmacies (bricks and mortar), which expands on their online portfolio and placement, what are your thoughts on Blackmores prospects now? Thank you,

    • Hey Nina, Here’s an update from Blackmores’s HY19 results: “Our outlook is for modest full-year revenue growth. However, our China sales in the third quarter are being impacted by continuing changes to the way consumers purchase our products as well as higher inventory in the trade and a general softening of consumer sentiment. As a result, we do not expect the second half profit performance to be ahead of the first half result. Apart from China, all other markets are expected to continue performing well and we expect overall Group sales to improve in the fourth quarter.”

  2. It looks like a lot of covering has happened with shorts down to 3,621 on the 2nd of November but then a spike back to 13,488 on the 3rd of Nov

  3. Perhaps the market is realising that most vitamins and homoeopathic products end up urinated down the sewer without any scientifically proven benefit to the body

  4. Hi Tim

    What are your thoughts on the risks/rewards associated with Blackmores’ China expansion?

    (Not sure if my previous comment actually posted)


  5. darren franklin

    Tim just a bit of education from you on the 15%pa fee if you don’t mind. So if you lend out 1000 shares at say $110,000 market value (ie 1000 shares at market price of $110), does that mean the shorters are paying $16500 for the privalege? Is that a one off fee regardless of the holding period which is upto 12 months – after that 12 months does the shorter need to pay again?

    • Hi Darren. The borrowing cost is an annual rate, not a one-off. A bit like a variable interest rate, it can move around with changes in supply and demand.

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