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The World’s Most Valuable Brands Are…(Not Trump!)

04032019_Brand Value

The World’s Most Valuable Brands Are…(Not Trump!)

Last week Michael Cohen’s congressional testimony opened (again) the possibility that his former boss, US President Trump, lied, cheated and stole on his way to the White House. A lot of it we had seen and heard before in many ways. But a new piece of evidence submitted we had not seen or heard before – an appraisal of Trumps’ brand, valued at US$4 billion.

Even if Trump can be believed (I know, I know) this amount is nothing compared with the worth of the world’s most valuable brands today. Nor does it rate a mention against the most valuable brands of the past couple decades.

Courtesy of visulacapitalist.com, below is the final leader-board of the world’s most valuable brands as assessed by Interbrand at the end of last year. Apple takes the honours with a brand value of more than US$200 billion; while Google and Amazon, second and third respectively, have brand values that top US$100 billion.

Screen Shot 2019-03-04 at 12.25.56 pm

Source: Visual Capitalist 

But to see how the names and numbers have changed over time, take a look at this YouTube link from the same source.

Of course, the challenge is not to know or invest in the businesses that have the most valuable brands or businesses today, but to keep trying to find the ones that will roll to the top of the chart in the update of this video three or five or ten years from now.


Christopher is a Portfolio Manager for the Montaka funds and the Montgomery Global funds. He joined MGIM at establishment in 2015.

This post was contributed by a representative of Montgomery Investment Management Pty Limited (AFSL No. 354564). The principal purpose of this post is to provide factual information and not provide financial product advice. Additionally, the information provided is not intended to provide any recommendation or opinion about any financial product. Any commentary and statements of opinion however may contain general advice only that is prepared without taking into account your personal objectives, financial circumstances or needs. Because of this, before acting on any of the information provided, you should always consider its appropriateness in light of your personal objectives, financial circumstances and needs and should consider seeking independent advice from a financial advisor if necessary before making any decisions. This post specifically excludes personal advice.

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