Meeting Singapore Service
Over in Singapore recently, as a guest of my very generous hosts at Singapore Press Holdings, I was delighted to meet the company’s Editor-in-Chief Mr Patrick Daniel and Chief Executive Officer Mr Christopher Lee (see photo). As you would expect in any chat between a value investor and the divisional heads of Singapore’s largest newspaper, I asked about the emerging threat of online classifieds.
In Singapore, ‘newspaper’ still commands a majority slice of classifieds. Their response nevertheless was as quick as the execution of the appropriate strategy; We try to make sure we own them.
Of course the competitive landscape is a little different in Singapore, with the State determining who can operate a newspaper. But unlike many international examples, even this legislated monopoly position and entrenched advantage does not mean SPH or its management team ever sit back on their laurels. They ensure that journalists are focused on what they are best at, what they enjoy doing, and that they aren’t distracted with management duties or strategic decision-making. They make quick and bold decisions when it comes to cutting a potential competitor off at the pass and they are personally involved at the coal face.
Indeed what really impressed me most was the personal ownership Chris and Patrick took in the success of the Investor Expo, attended by many thousands of investors. Most importantly, there they were – two of the most senior executives at SPH and on a Saturday and Sunday – at an investor expo, meeting with corporate stall holders, their own peers from joint ventures in Thailand and even a few individual investors as well as yours truly. I wonder how many senior execs of an equivalent-sized Australian corporate would make the same weekend commitment?
Their presence provided a great insight into the depth of the service culture that Singaporeans take great pride in, and a stark contrast to the culture here in Australia.
Interestingly and separately, stock market investors in Singapore go to their national newspaper and the paper’s associated websites for all of their investing data and information rather than the stock exchange. This seems natural and should be the case in Australia where media access to CEOs and management benefits both the newspaper websites, in terms of eyeballs and visits, as well as the listed companies seeking exposure.
In an age of short form video and the generational avalanche of people wanting to manage their own investments, you’d think now would be the time for the bigger media outlets to focus their considerable brands and reach in this area. Embracing ‘abundance’ and ‘service’, rather than the traditional linear and impersonal strategy, makes so much sense right now.
Finally, think about what Chris and Patrick represent when Australian politicians ignorantly suggest Sydney could be the financial services hub of Asia…
Great to meet you Chris and Patrick! Thanks for the insights and the fresh perspective!
As an aside I’d be delighted to hear any examples of service you have received in Australia that left you with a positive or negative impression.
Andrew Legget
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Hi Roger,
Are there some differences culturally in regards to how newspapers are run over there compared to here as well? Do they focus on it purely from a business perspective and trying to make it the best paper it can be or is there more a desire for influence (which is how at least I perceive a lot of the newspapers here)?
It sounds like they are truly focused on quality journalism where as here it is more tabloids, opinion articles etc.
My interest is that i believe that news papers still have a place (both online and print in some form) but that they need to get back to quality journalism and provide innovative services in order to attract subscribers. Where as at the moment i have to sweep through all the various gossip articles, biased political reporting (from both sides) and articles from outsourced agencies to find something that is really interesting.
Perhaps lowering cost is actually the wrong move here, i believe a differentiation approach and charging a premium might be the case (like the AFR) as long as they are willing to think a bit outside the traditional box.
Roger Montgomery
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Other online retailers like TheIconic would agree with you on this Andrew.
Robert Summers
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Meanwhile, back in the land of Oz:
http://www.theaustralian.com.au/media/fairfax-media-books-5m-loss-on-investsmart-sale/story-e6frg996-1226696085751