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The market doesn’t care what price you paid

23032020_market price

The market doesn’t care what price you paid

Recency bias – that is, the tendency to overweight recent events – is a pernicious cognitive bias when investing. Being mindful of the effects of recency bias is the first step to enabling better decision making in the stock market, particularly during periods of heightened volatility.

The learnings from Thinking in Bets, an insightful book by Annie Duke about decision making under uncertainty, are more relevant to investors in this current tumultuous environment than ever. Amongst the many nuggets of wisdom in the book was a section devoted to cognitive flaws that may distort our decision making. The discussion around recency bias and the effect it has on our emotions jumped out at me.

Consider the following example. In the first scenario, you purchase a stock for $100 and in the first month it appreciates to $150. However, over the course of the remainder of the year the stock falls back down to $100, erasing the prior profit. In the second scenario, a stock is purchased for $100 but subsequently falls to $50 in the first month. It then retraces its loss and ends back at $100. Both instances end with precisely the same outcome, so our emotional response should be the same, right?

Wrong. Those that purchased the stock and saw it rise to $150 would have first experienced elation, and then subsequently despair as the gains evaporated. This is known as loss aversion (first identified by Amos Tversky and Daniel Kahneman), and studies have suggested that we feel the pain from a loss twice as acutely as we feel the pleasure from a gain. On the other hand, those that bought the stock that plunged to $50 and then recovered would be feeling pretty good. The initial discomfort from the loss would be a distant memory by the end of the year, with our brains weighting the recent gain with more prominence.

Taking this example further, we can consider a situation where the stock that initially goes to $150 instead declines to $110; and the stock that hits $50 goes back up to only $90. Logically you would choose the situation that results in $110, but our emotional responses are probably incongruent with this. We are anchored to the initial 50 per cent gain, and even though we end up $20 ahead compared to the $90 payoff, emotionally we feel worse off and like we’ve lost.

This is a perverse situation whereby you actually feel better in the lower paying scenario. Our decision making is tainted by recency bias, where we overemphasise the most recent set of facts (in this case the gain from $50 to $90). This is very dangerous in investing and essentially zero attention should be paid to the path a stock has taken to get to the current share price. The market simply does not care if you bought a stock at $10, $20, or $100, or whether you’re currently sitting on a gain or loss.

A useful exercise is to ask yourself: would I buy this stock today at the current price? If your answer is no, then it is likely that you are making an emotional investment and may be tethered to the recent set of events that led to the current share price.

This is important to note in the current volatile market environment where stocks are plunging on COVID-19 fears. What we can say is that a stock that falls 25 per cent in a day is cheaper, all else being equal. The crucial phrase in this sentence is “all else being equal”. The difficulty in this investing environment is that COVID-19 is having a real, tangible impact on virtually all companies, and all else is therefore not equal. It’s an investor’s job to discern where price and value decouple, and to overcome emotional biases that may impede intelligent investment decisions.

One tenet offered by the book is to fast forward to your future self. The emotional impact from an outcome is attenuated the further forward in time you go. By being cognisant of our own emotional shortcomings, we can strive towards becoming better decision makers, and better investors, particularly in environments of pronounced volatility.


George joined MGIM in September 2015 as a Research Analyst. Prior to joining MGIM, George was an investment analyst at Private Portfolio Managers where he covered global equities across various industries, using a value investing framework. George’s prior experiences include equities research and investment banking roles at both Citi and Greenhill & Co.

This post was contributed by a representative of Montgomery Investment Management Pty Limited (AFSL No. 354564). The principal purpose of this post is to provide factual information and not provide financial product advice. Additionally, the information provided is not intended to provide any recommendation or opinion about any financial product. Any commentary and statements of opinion however may contain general advice only that is prepared without taking into account your personal objectives, financial circumstances or needs. Because of this, before acting on any of the information provided, you should always consider its appropriateness in light of your personal objectives, financial circumstances and needs and should consider seeking independent advice from a financial advisor if necessary before making any decisions. This post specifically excludes personal advice.

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  1. George, interesting – I am always a little wary of these psychology type studies – measuring how good people feel. How people feel depends on the context of the person and a lot of unconscious factors hence the characteristics of the sample of people that make up a study is important.

    If the sample is made up of people – lets say widows who will never get a regular income again and have limited assets their risk profile will be completely different – they will be over the moon if their after suffering a huge loss their asset appreciates up to a lower buying price.

    The tycoon, on the other hand, who goes to the races, has plenty of assets and who enjoys bragging to his mates about how he is willing to engage in risky behavior will love having a story to tell how he should have sold but was too greedy.

    All I am saying is Freud might be more more valuable for understanding consumer investor behavior than behavioral economics. People are irrational but they are not necessarily irrational in the way that the rational model predicts.

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