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Old media spent?

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Old media spent?

You never really know what you might uncover about a business by reading the annual report of another…

STW Communications Group Ltd (ASX: SGN), one of Australia’s largest marketing companies, has provided what might just prove to be a rather insightful precursor to the full-year results of the three major domestic television stations and our newspaper giants.

SGN included the following graph in its 2014 financial year results presentation, which indicates that companies are dramatically reallocating their advertising spend from newspapers and television to digital media.

We recently penned an article in The Australian discussing the deteriorating prospects for old media companies.

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This post was contributed by a representative of Montgomery Investment Management Pty Limited (AFSL No. 354564). The principal purpose of this post is to provide factual information and not provide financial product advice. Additionally, the information provided is not intended to provide any recommendation or opinion about any financial product. Any commentary and statements of opinion however may contain general advice only that is prepared without taking into account your personal objectives, financial circumstances or needs. Because of this, before acting on any of the information provided, you should always consider its appropriateness in light of your personal objectives, financial circumstances and needs and should consider seeking independent advice from a financial advisor if necessary before making any decisions. This post specifically excludes personal advice.

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