Old media spent?
You never really know what you might uncover about a business by reading the annual report of another…
STW Communications Group Ltd (ASX: SGN), one of Australia’s largest marketing companies, has provided what might just prove to be a rather insightful precursor to the full-year results of the three major domestic television stations and our newspaper giants.
SGN included the following graph in its 2014 financial year results presentation, which indicates that companies are dramatically reallocating their advertising spend from newspapers and television to digital media.
We recently penned an article in The Australian discussing the deteriorating prospects for old media companies.
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